Top 6 Profitable Blog Niches for 2022

One of the most common ways to generate money online is to start a blog. But just because everyone else is doing it doesn’t mean it’s simple. To be a successful blogger, you must first understand the most profitable blog niches.

Fortunately, you have a wide range of options to choose from. You may start delivering high-quality articles and selling your content once you’ve found a niche that matches your interests and supports your skillset.

In this article, we’ll look at six of the most lucrative blog niches and provide some advice on how to get started with each. Let’s get started!

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The most profitable blog niches for 2022

These six niches are a terrific place to start if you’re looking for a profitable blog niche.

Digital marketing
Blogging and making money online
Health and fitness
Personal finance and investing
Recipes and food
Personal development and self-care

1. Digital marketing

In today’s business world, it’s tough to overestimate the value of digital marketing. In the United States alone, the industry was worth $155.3 billion in 2021 [1].

From search engine optimization (SEO) and email campaigns to social media and influencer marketing, digital marketing encompasses a wide range of tactics. As the eCommerce industry expands, more online businesses are turning to marketers for assistance in reaching new customers and increasing conversion rates.

Digital marketing has a lot of promise, whether you have a business degree or are social media knowledgeable. You can specialise your blog on a micro-niche, such as affiliate marketing or social media management, and make it a useful resource for other businesses.

For example, Neil Patel, a well-known writer and marketer, maintains a blog about the current digital marketing trends:


You’ll find lots of related products and services to promote if you opt to monetise your site using affiliate links. Marketing tools like as SEO plugins and email platforms fall into this category.

2. Blogging and making money online

In recent years, blogging has grown in popularity to the point where there is now a significant blog niche dedicated to assisting newcomers break into the industry. In 2020, there will be more than 31 million bloggers in the United States.

You’ll also find a plethora of sites dedicated to assisting people in making money online. This can range from blogging and freelance writing to working as a virtual assistant or launching your own internet company.

Blogger Melyssa Griffin, for example, assists other bloggers and entrepreneurs in growing their online businesses:


This is one profitable niche you can explore if you’ve been blogging for a while. Bloggers and influencers have been increasingly prominent in the realm of digital marketing in recent years. In fact, the global market for influencer marketing is expected to reach $13.8 billion in 2021.

3. Health and fitness

During the epidemic, online fitness programmes have gained in popularity, as many people have little choice but to workout at home. According to surveys, nine out of ten Americans who exercise frequently will continue to exercise at home even after gyms reopen.

You can take advantage of this expanding trend by launching your own fitness blog if you’re a health practitioner. You’re not limited to producing blog entries because of the nature of this profession. In fact, you can make anything from workout videos to fitness courses and one-on-one training sessions using this platform.

For example, the fitness website Love Sweat Fitness includes everything from blog pieces and training videos to a fitness app:


There are a lot of money-making options in this field. Working with brands to advertise things like workout equipment and clothing is an option. You could even sell a subscription to your training videos or an online wellness programme.

4. Personal finance and investing

People are always looking for better ways to handle their money. In fact, according to Google data, mobile searches for financial planning and management have increased by more than 70% in the previous two years. Investing and stock-related app searches have also increased significantly, according to the same data [6].

As a result, personal finance can be a lucrative blogging area. You can help people manage their money effectively as a financial advisor, whether it’s by saving for retirement or making the appropriate investments.

Making Sense of Cents, for example, is a finance site that gives a plethora of suggestions and guidance on everything from saving money to paying off debt:


In 2022 and beyond, the FIRE niche (Financial Independence, Retire Early) will be increasingly popular, with several blogs dedicated to assisting people in planning and achieving FIRE.

If, on the other hand, you’re advising people on how to save money and spend sensibly, you might be wondering how you might persuade them to make purchases through your site. The trick is to market something that will enable them to make more money over time.

To put it another way, you’ll have to sell your product as an investment. For example, you might use your WordPress site to establish an online course to teach people how to understand the stock market. You may even offer personalised financial counselling or hold webinars.

5. Recipes and food

Food is an evergreen topic that also happens to be one of the most lucrative blog themes. It also has a variety of sub-niches to explore, ranging from quick and easy recipes to diet advice.

In recent years, home cooking has grown increasingly popular as a cuisine theme. In fact, during the epidemic, demand for online cookery classes increased by nearly 1,177 percent.

The food market is extremely crowded. Hundreds of blogs exist that provide recipes, food plans, and diet advice:


This does not, however, imply that breaking into the market is difficult. All you have to do is get a little creative, such as putting your own spin on classic foods or offering unique recipes.

Given the visual aspect of this subject, you can consider pairing your food blog with an image-centric network like Instagram or Pinterest. The latter is a well-liked recipe source:


When it comes to monetization, you have a number of choices to consider. You can, for example, collaborate with food companies to develop recipes using their products. You might sell your own recipe book or conduct live-streamed culinary sessions to create a passive income from your site.

We have a special tutorial on how to create a food blog if you want to get started.

6. Personal development and self-care

In recent years, self-care has become a popular trend. People have become more aware of their mental health as a result of these unusual times, leading to an increase in interest in personal development and wellbeing.

However, even after the pandemic, 80 percent of Americans want to continue practicing self-care [8]. Furthermore, according to a recent Google investigation, personal development is no longer a “New Year’s fad,” and consumers are always searching for wellness-related keywords.

You might wish to pursue working in the self-care business if you’re a qualified psychologist, wellness coach, or counselor. Morning routines, stress management, mindfulness practices, and journaling are just a few of the things you can write about:


Consumers are increasingly purchasing products that can help them de-stress and live a healthy life, according to a Mintel analysis. Personal care items, home goods such as scented candles, and health tools such as journaling applications are also included.

You may monetise your writing as a self-care blogger by endorsing products that can help readers reach their goals. You can also use your blog to provide life-coaching sessions and sell digital products like journals.


Choose Your Blog’s Niche.

We all know that your blog needs a niche.

There are an infinite number of things to blog about, whether it’s marketing, cooking, Crossfit exercises, vegan dogsitting, underwater parkour solo dance, or any other wacky blog topic.

Here’s the issue:

Most expert bloggers would advise you to start with something you’re passionate about in order to “keep a steady writing schedule and push through failure in order to achieve.”

They’ll also advise you to pick a niche that combines your passions, skills, and experience.

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